In 2008, the context of the global financial crisis

 In 2008, the context of the global financial crisis, still rosy all the way, the sales revenue of 20 billion yuan.

According to the Source

China begins 190 Wine News Langjiu 3 years, since 1984 crowned However, in 1989-1998, due to system constraints of the concept, and many other reasons, Langjiu lost a lot of development opportunities, Langjiu flagship has gradually faded this dazzling ring. In particular,bailey UGG boots, from 1999 to 2001, Langjiu unprecedented competitive challenges encountered, coupled with the Asian financial crisis and the impact of the case of adulterated liquor in Shanxi, the former Old product packaging, the traditional marketing model, more or less, Ganhaoganhuai a kind of

2004, the Langjiu Group Langjiu brand repositioning, established the sharing of resources, focus on breakthrough After moving off the market, then put into circulation products. This strong and effective brand management strategy, completed the integration of the brand, forming a level of clarity, improve the layout of the brand architecture.

as to

occasion of the Road

Occasion, is to use of external power to improve yourself,UGG boots cheap, improve product and brand influence. Langjiu in the process of rapid development, and continue to take this chance to turn the cnwinenews.com impact and influence of media events to enhance the brand level.

one occasion to influence the media.

Langjiu Group brands under the tree, take the quality and type of marketing, brand development ideas, opening up brand image and expand the influence of campaign to strengthen the influence of the media with the CCTV, and other cooperative efforts, of containing influence of the media to build brand level.

since 2007, except Langjiu fine column in the set of CCTV-1 broadcast, CCTV-2 new observation, Legend of Bruce Lee

In addition, they target consumer groups, all domestic flights in the magazine carried out extensive publicity, Langjiu image and product advertising slogan spread north and south, greatly enhancing the Langjiu brand image, awareness and reputation have been greatly improved, Langjiu brand value also soared, safflower Langjiu also took the opportunity to become the current leading brand of Chinese liquor industry.

second is an occasion to influence the activities and events.

2008 end of the year, in the context of the global economic downturn, Langjiu contrarian, take this chance to influence events to further enhance the brand, spending huge sums to win the China Central Television in 2009 exclusive title and the 2009 By grafting some influential activities and events,Bailey UGG boots, not only attracted the attention of many consumers, enhance the confidence of dealers, and enhance brand quality and taste.

momentum of the Road

campaign, is through public relations, advertising and marketing activities to create momentum,UGG bailey button, and then win the consumer's eye and attention in order to enhance product visibility and influence.

Langjiu the rally the following main aspects of marketing.

first launched a wide range of

in 2008, condolences to carry out a nationwide large-scale events, held in Green River, such as earthquake Mianzhu, the Navy headquarters, the National Defense University, Chengdu Military Region, Jinan Military Region, the South China Sea Fleet, Tianjin Garrison, Tianjin Fire Station, the Beijing Military Region, two hundred fifty-five military hospital in Guangzhou Military Region, the Guangxi Military District, Garrison, Macao troops, Yunnan Military District, Chongqing, People's Armed Police Fire Brigade and other military barracks to comfort soldiers, as an expression of Langjiu people love and respect the people's army, so large-scale activities greetings to create the industry's only precedent, and has won numerous media reports and a good social reputation.

Second, public marketing.

for the public welfare, Langjiu also spared no effort. If carried out, Not only Chinese wine Langjiu News: Youfadaihao 23-189 local post office can subscribe to fulfill social responsibilities, but also establish a good corporate image.

Third is to create the industry's first.

Langjiu traditional brewing techniques included in the national list of intangible cultural heritage; saffron sauce Langjiu become a model; Langjiu the Tempo hole and to treasure hole was loaded Shanghai Great World Guinness record become the world's largest natural wine storage, known as

course, Langjiu inherent in the development of its resources are inseparable. Unique geographical conditions, created a hundred years Langjiu glory. more mellow.

present, Langjiu its product quality Langjiu Maotai, Chen spent Langjiu 10 years, Chen spent 15 years Langjiu, 12 blue and white Langjiu Chen, 20 blue and white Langjiu Chen, Hongyun Langjiu 30 years, Albatron Langjiu 50 years, etc.; flavor products, including Tempo cellar hole, double happiness Langjiu, Fu Lang, wishful Lang, Lang guests, VIP Lang, mellow wine Langjiu and Gulin series; and flavor products for 12 years aging, aged 9 years, 3 Year Old groom wine.

With 351 projects carried out Langjiu strategy, carefully planned and future business opportunities Langjiu replacement will be more.